Future-proof your agency business

Running an agency is hard. We help leaders solve tough challenges with customized, commercial strategies that drive revenue acceleration and sustainable growth.

The traditional model for creative, marketing & tech agencies is at a crossroads

The traditional model for creative, marketing & tech agencies is at a crossroads

An illustration from Carlos Gomes Cabral
An illustration from Carlos Gomes Cabral
An illustration from Carlos Gomes Cabral

01.

Margins in Decline

47% drop in agency margins since 2019 due to squeezed marketing budgets, combined with competition from SaaS solutions & low-cost providers

02.

Faster, Better, Cheaper

03.

AI Democratization

01.

Margins in Decline

47% drop in agency margins since 2019 due to squeezed marketing budgets, combined with competition from SaaS solutions & low-cost providers

02.

Faster, Better, Cheaper

03.

AI Democratization

01.

Margins in Decline

47% drop in agency margins since 2019 due to squeezed marketing budgets, combined with competition from SaaS solutions & low-cost providers

02.

Faster, Better, Cheaper

03.

AI Democratization

How we help

Service Transformation

  • Market Analysis (TAM, ICP)

  • Competitor & Whitespace Analysis

  • Service Productization

  • AI Adoption & Commercialization

  • Revenue Modeling

Commercial Growth

  • Pricing & Packaging

  • Pipeline Management

  • Account Based Growth

  • Sales Enablement

  • Sales Leadership Rythms

  • M&A Advisory

GTM Strategy

  • Messaging and Positioning

  • Inbound / Outbound Motions

  • Trade / Industry Marketing

  • Data & KPIs

  • Workflows & Automation

Hi, I'm Jon


20 years in the agency business. Previously at Ogilvy, Huge, Edelman, BASIC/DEPT, Mediamonks, and Critical Mass. I've managed global client portfolios, built out service and product lines, stood up and scaled new offices, and led post M&A integrations at the holdco level.

Business partner to both startup founders and Fortune50 execs, I have a unique perspective on the agency business and how it creates value in the market.

“Great experience working with Jon. His preparation for every meeting and the frameworks he provided were invaluable for thinking about our challenge. I especially enjoyed the brainstorming sessions where we collaborated to identify clear paths forward and actionable next steps.”

CEO, Barrel - Commerce Agency

Lucas Ballasy

No generic playbooks.
Just real solutions.

AI Transformation

Thrive in the AI Era.

Don't just use AI for efficiency - monetize it. Transform your agency's capabilities with AI-driven solutions that deliver real results. Our framework helps you identify, implement, and optimize AI technologies that enhance your service delivery and creates lasting value.

Scale content delivery: Train LLMs on client and industry data to automate content creation for campaign assets, e-commerce, SEO, and more

Augmented Insights: Leverage genAI to provide differentiated services in strategy, campaign planning, UX research & testing

Workflow Design: Build automations and agentic workflows that boost margins while maintaining quality delivery

SERVICE PRODUCTIZATION

Productize (and scale) your expertise.

Convert your agency's custom services into streamlined, scalable products that drive consistent revenue. We help you package your expertise into systematic offerings that maintain quality while reducing delivery complexity.

Service Blueprint: Create repeatable processes that preserve quality

Pricing : Design pricing & packaging that maximizes profitability

Delivery Systems: Build operations that grow without breaking

GTM STRATEGY

Win more deals. Period.

Develop a go-to-market strategy that consistently attracts and converts your ideal clients. Our data-driven, iterative approach helps you identify untapped opportunities and create compelling positioning that sets you apart.

Market Opportunity: Identify and validate your most profitable niches

Positioning: Develop messaging that resonates with decision-makers

Sales Process: Create a repeatable system for closing high-value deals

Experience in multiple agency domains

Design Services

Data & Consulting

Social Media

E-Commerce Services

Dev & Engineering

Branding

Campaign Marketing

Content Production

Product & Innovation

Flexible Engagements

Consulting

Achieve tangible goals with a focused engagement

Outcome-Focused

3-6 Month Programs

Actionable Strategies

Engagement Pricing

Get Started

Fractional Leadership

Senior leadership at a fraction of a full-time hire

Change agent for growth

Embedded in your business

6-12 Months to Start

Monthly Pricing

Get Started

Advisory

Expert guidance when you need it

Thought Partnership

On-Demand Problem Solving

Set Hours per Month

Monthly Pricing

Get Started

Custom

Looking for something else?

Let's Talk

Let's create growth, together.

© 2024 Summer Friday & Partners

© 2024 Summer Friday & Partners

© 2024 Summer Friday & Partners

© 2024 Summer Friday & Partners