Jon Sukarangsan

Jon leads Summer Friday and is a seasoned leader in emerging digital solutions. With 20+ years of experience, Jon has helped build and scale impactful products & practices at companies like Samsung, Google, Marriott, Citibank, Goldman Sachs, and McKinsey.

As an executive at the global agency DEPT as well as MediaMonks (AI Agency of the Year), he helped clients transform their businesses for the AI era.

He now leads Summer Friday with a mission: to grow human and technological capability within organizations of all kinds. His approach blends hands-on delivery, systems thinking, and cultural enablement to create lasting transformations.

Jon Sukarangsan

The Real Problem with AI Transformation

I've spent the last 20+ years watching teams get stuck in the same pattern. They gather in conference rooms, laptops open, everyone nodding along to the latest AI strategy presentation. But when it comes time to actually implement? Silence. Hesitation. That familiar friction that kills momentum before it even starts.

This is what I call the "AI paralysis paradox" — teams that know they need to transform but can't figure out where to start, or worse, they start everywhere at once and accomplish nothing.

Why Most AI Initiatives Fail

I've helped F500 companies like Samsung, Google, and Marriott through digital transformations, and worked with companies of all sizes and industries at top-tier agencies like DEPT and MediaMonks (AI Agency of the Year). And I've witnessed the same pattern repeatedly. Companies would invest millions in AI tools and talent, only to see projects stall because they missed the fundamental truth: successful AI transformation isn't about having the coolest technology or the fastest implementation.

It's about systematically identifying what part of your business needs a booster and what part is creating friction.

That's why I founded Summer Friday — not as another AI consultancy promising quick fixes, but as a network of builders, strategists, and leaders who understand that lasting change requires more than just delivering proof-of-concepts.

We're unique because we don't just hand you a prototype and walk away. We work with companies until they feel like they've fundamentally changed their way of working for the better. We stay until the silence in those conference rooms turns into confident action.

Our Approach: Beyond the Shiny Objects

The brands that will win in the AI era aren't going to be the ones who adopt tools the fastest or can do the coolest tricks. They'll be the ones who can systematically transform their operations, culture, and decision-making processes.

We help you:

  • Identify friction points that are secretly sabotaging your AI initiatives

  • Build internal capability so your team doesn't depend on external consultants forever

  • Create sustainable systems that evolve with AI technology rather than against it

  • Transform culture so innovation becomes natural, not forced

Summer Friday isn't just me — it's a carefully curated network of senior practitioners who've been in the trenches. We're builders who've shipped products, strategists who've guided transformations, and leaders who've managed teams through change.

We work as small, focused teams because that's how real work gets done. No account managers, no junior staff learning on your dime. Just seasoned professionals who can see around corners and help you navigate the complexity of AI transformation.

Why This Matters Now

AI isn't slowing down. Every day brings new tools, new capabilities, new opportunities — and new ways to fall behind. The question isn't whether your organization will transform, but whether you'll do it thoughtfully or reactively.

We help you evolve with intention, not just speed.

-Jon.

Ready to transform your AI approach from reactive to intentional?

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